At Qing, when we consider launching with a new partner we initially set up a meeting to discover more about the brand and their aspirations.
We then do our research on their potential in China, look at pricing models, sales figures, most popular products. Pricepoint will set market position, bringing competition into the lens.
We ask you to send off samples of proposed products to our product specialists in UK and China who work with new and established brands, so understand current market trends. Our market research is based on consumer preferences, brand awareness and competitors’ presence in the online
market. This will help us to help you articulate your market strategy. We discuss how to launch your product, and what promotional plans the brand envisage to bring about brand awareness. Even then, we suggest starting the top 10-20 products in a range of smaller consignment sizes, as there is always some trial and error involved.
Our process is in place to ensure adequate attention to our target consumer base and the general potential demand for the product is given before both sides begin investment. Qing works with you to work out whether, and why, your product will sell in China. We find it saves time and money to consider the general, operational, logistical and legal before launching in China.
Find out how Qing can work with your brand from conception to sale of your product in the Chinese cross-border market.
