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China has come a long way from its trademark infringement impasse of the 90’s and even early 2000’s by putting more stringent controls into place and enforcing copyright law more stringently with record fines against fraudulent companies. Chinese trademark law is however different to Western trademark law and it is worth knowing the differences before beginning a trademarking process to avoid getting caught out.

China usually conjures images as the world's factory, however increasingly the Chinese market for imported Western products is thriving. The rise of China's middle-class, in tandem with increased exposure to foreign 'high quality' products online, has fuelled this growth.

Cross-border e-commerce is the process of Chinese consumers buying overseas products directly from foreign retailers and suppliers via the internet, without the specific need for an intermediary business entity.

Until recently, Western companies exporting to China were limited to multinational companies or niche companies with a network in China. This is a result of the complexity of Chinese importing regulations.

Until recently, Western companies exporting to China were limited to multinational companies or niche companies with a network in China. This is a result of the complexity of Chinese importing regulations.

At Qing, when we consider launching with a new partner we initially set up a meeting to discover more about the brand and their aspirations.